Revenue across all online verticals in Italy grew 4.6% from January to € 351.2 million, according to data provided by Ficom Leisure. Compared to February 2020 – the last month before the introduction of isolation in Italy – revenue increased by 94.8%.
This month-over-month revenue growth was mainly driven by a significant increase in sports betting revenue to a record high of € 185.5 million, as betting accounted for more than half of Italy’s total online revenue.
The closure of all retail bookmakers across the country played a large role in this growth, but online betting revenue was also up 29.4% compared to January, which also had no retail betting.
Bet365, PlanetWin365, Snai, Eurobet, Goldbet and Sisal remain the six largest operators with over 10% of the online betting market each, but there have been significant changes within this group. Goldbet became the market leader again, holding that spot in December, followed by Sisal and Snai, while Bet365 fell from third to sixth.
In terms of online casinos, revenue was down 12.3% month-on-month, but rose 83.1% year-on-year to € 143.0 million. Although it was the third best month for online casinos in Italy in absolute terms, the vertical had the lowest revenue share since December 2017 at 40.7%.
PokerStars remained the leading operator in Italy, although its share of revenue fell to 10.4%, while Sisal closed the gap, its market share rose to 9.5%. They are followed by Snai, 888 and Lottomatica with over 7.5% of revenue each.