The new British corporate identity called AllywN was created by Sazka Group to combine the Group’s operations in the UK under a single brand.
ALLYWN received new transformation identity within the framework of a specialized agency based in London. This new brand identity will allow Sazka to get control over lottery brands throughout Europe.
In addition, Sazka is active in countries such as Czech Republic, Greece, Italy and Austria, where ALLYWN will include the activities of Sazka Group.
Robert Susta, General Director of Sazka Group, said:
"I am very proud of our success in Europe and hope to continue this path in the UK, supporting the creation of allwyn for the British market. Since 2013, our track record has been saying for himself: a huge sales growth, more people play in the lottery, billions of dollars are returned to governments for good reasons and a reliable approach to protecting players. Allwyn can bring the same innovative thinking and success in the UK ».